The Dangers of Losing a Password
By: Ross Davis
Have you ever seen a friends Facebook account get hacked? All of a sudden said friend begins spouting out random gibberish in posts, that are generally embarrassing for your friend. Perhaps you’ve received a message from a friend apologizing for sending out multiple spam emails when their email account was hacked. Maybe one of these things has even happened to you. In either case the same thing has happened; a password has been hacked.
This may only lead to a minor inconvenience, a little embarrassment for an individual. It could also lead to serious damage to a business’ image. Facebook business pages are more often than not run through someone’s personal account. Admins for pages log in through their personal Facebook account, and if their password were compromised a hacker would be free to wreak havoc on the contents of that page.
How likely is that to happen? A recent high profile example of this is the Twitter page of Burger King, which was hacked just a few weeks ago. Burger Kings logo picture was changed to the McDonalds golden arches. Posts were made claiming that McDonalds had bought Burger King, and more ridiculous claims followed; confusing the nearly 83,000 fans of the page. Eventually the account was taken offline, but not before giving Burger King a serious black eye.
The business you work for, or own may not be as high profile as Burger King, but the damage could be just as severe. To return to the example of an email account being hacked; imagine a hacker accessing your business email, and sending spam to your business, or customer contacts. This could lead to many contacts marking you as spam. While a random hacker may not be likely to target a small businesses Facebook account, but what about a competitor?
The point that I am trying to make is not that businesses need to be paranoid about attacks on their accounts, but making sure that your accounts are secure should be a serious consideration for protecting your business, and customers.
To learn more about protecting personal passwords, view our other articles!